on the Donkey? You know, we would take turns being
blindfolded and twisted around a few times before attempting
to pin a cardboard tail onto a donkey attached to the wall.
Being blindfolded, it was fairly difficult to accurately
attach the tail. We would usually miss the mark numerous
times before we pinned it in the proper place. Or,
sometimes, we never found the proper place and just gave up
While that may have been a fun game as children, as adults
trying to do business on the web, it's not so much fun.
And yet, I see many people playing the grown-up version of
this game...Pin the Tail on the Web Marketing Donkey.
Yep, they line up to take their turn being blindfolded and
twisted around on the internet. There are so many "sure
shots" and "guarantees" and "you need this product or this
service" online, good grief it's hard to imagine anyone ever
finding the right spot.
With so many schemes, scams and shams online blinding most
inexperienced and intermediate web marketers, it is fairly
difficult to accurately "attach the tail" with any kind of
And so, what happens? Most people miss the mark numerous
times (you know, they send out their ad to 50 million
members of a "safe list," post to a few hundred thousand FFA
pages and generally get taken in with all kinds of "web
promotion.") before finding that place where things really
do fit, or they never find it at all.
the 95% of online businesses that fail.
Surely there is an easier way.
Actually there is. And I'm about give you 6 quick LAWS to
LIVE BY if you really want to stop walking around blindly
online and finally find the promised success you've been
Law #1: Don't Quit Your Day Job. The first thing you need
to understand is that Rome wasn't built in a day.
Translation: Your internet success isn't going to happen
overnight. Too many people think that jumping online is
some kind of magic potion that turns anyone into a six-
figure income producer in the next 7 days. It doesn't
happen that way - and stay away from anyone who tells you it
does! If you are just starting out, plan on six months to
year of developing your eBusiness before it's time to even
THINK about cutting ties with the "real world."
Law #2: Set Reasonable, Reachable Goals. Having realized it
is going to take six months or longer...don't despair.
Sounds like an incredibly long time right now, doesn't it?
Don't be discouraged, be realistic. Allen Says of the
Warriors didin't become a success overnight. Ken Evoy of
SiteSell didn't do it. Terry Dean, Lee Benson and dare I
say, Jimmy D. Brown - none of us became successes in the
first few weeks. And yet, each of us RIGHT NOW are pulling
in full-time incomes from the web. They key is to simply
take your time. Set "mini" goals that you can reach each
day and week. Arm yourself with a plan and take "baby"
steps until you reach the goal. I assure you, with proper
planning, you WILL be successful.
Law #3: Find a Good Map. So, what kind of goals should you
set? Is there a "checklist" you can follow to mark your
progress? Just like any journey in life, if you want to
make sure you are headed in the right direction...you need a
map. Trust me, no one wants to play LEWIS AND CLARK online
and try to create their own map...way too much trouble.
need someone who has already been there, someone who has
already made their way through the maze and knows how to get
to the top. Do your research. And here is what I would
tell you to look for: Find a web marketing product that
offers ONGOING SUPPORT. More than just manuals and
information, you need someone you can ask questions to when
you find you don't understand. You need someone who is
going to be available to give you consultation when you need
to be pointed in the right direction. Don't purchase a
product from someone who is just going to take your money
and never return your emails after that. Find someone who
will HELP you along the way. (There ARE those who offer
this service. If you need a recommendation, then email me
Law #4: Understand WHAT To Promote. Learn this truth
immediately...you need your own product. You need something
to promote online that you are able to sell and keep 100%
the profits for yourself. Don't let anyone kid you, the
people who earn the most money online are the ones who
control the products and services. Sure, affiliate programs
are great to promote. And I do that myself. However,
affiliate programs are best used to work the back-end, as
complementary products, not as your main product.
Information products in eBook form are the best to sell
online. Believe it or not, with the right map, you'll be
cranking out your own product in just a few short weeks.
Law #5: Seek Support Along the Way. I've already touched on
this a bit earlier, but you need ONGOING support. You can
find this through your web marketing "mentor" that you
purchase products from, but you can also find help in many
other ways. Visit the message boards and forums to ask your
questions and seek advice. You'll receive free counsel
a variety of experienced marketers at these sites. Contact
the owners of websites that you are considering purchasing
their product. Ask them preliminary questions about their
product as it pertains to the area you need guidance in.
Visit the major search engines and search for keywords and
phrases pertaining to your question. Don't be afraid to ask
questions. After all, you need some help pinning that tail
on the donkey!
Law #6: Launch an Affiliate Program. Once you've developed
your own product and have gotten a feel for how things work
online, THE NUMBER ONE thing you can do to generate serious
income is to launch your own affiliate program. You are
just ONE person. There is only so much advertising you can
afford. There is only so much marketing and promotion you
can do single-handedly. There are limits and boundaries
that you simply can't exceed as one person. However, combine
the marketing power of thousands of other people and you'll
see your profits skyrocket. I don't know any highly
successfuly website online that doesn't offer an affiliate
program. It is THE single best thing you can do to generate
sales. Hands down. No question about it. Period. (for
more details on this, visit:
So, there you have it. Six "laws" you should live by in
order to achieve success. Six "laws" to help you pin the
tail on the web marketing donkey.It's time to take the blindfold off.
author of the just released "Free Advertising System," a
step-by-step formula for getting thousands of other people
to sell YOUR product for you at absolutely no cost.
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